Fitting · Insights
Length, width, depth and volume: the four dimensions of fit

When a customer says a shoe is uncomfortable, the instinct is to go up or down a size. Often the size is fine and the problem sits in a different dimension.
Length
There should be room in front of the longest toe so the foot can move forward slightly as it rolls through each step. Too little length shows up as pressure on the toes, especially walking downhill.
Width
Width is measured across the ball of the foot. A shoe that is too narrow squeezes the joints at the widest point, while one that is too wide lets the foot slide sideways.
Depth
Depth is the space above the toes. Customers with a higher toe shape, or who wear a supportive insole, often need more depth than the standard last provides.
Volume
Volume is the overall space inside the shoe, especially across the top of the foot at the instep. A shoe can be the right length and width yet feel tight across the top because the volume is too low.
Putting it together
Most fitting problems are solved by matching the shoe's shape to the foot rather than changing the number on the box. Ask where the shoe feels tight or loose, compare shapes, and let the customer walk and describe the difference.
General information for footwear and front-of-house teams. It is not medical advice; anyone with foot pain or a health concern should see a qualified clinician.
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